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RESELLERCONNECT BLOG
Stay updated on the latest and greatest in marketing and the IT channel with news from our channel-savvy experts. Check back often for insight on new marketing trends, how to boost engagement and where the channel is headed in the years to come.
5 Aug
Ditch these marketing trends and focus on the real movers and shakers.
5 Aug
Here's a quick snapshot of lead generation trends you can expect for 2018.
5 Aug
SMS, Short Message Service, aka text messaging, is a great way to generate leads. Have you taken the leap into mobile lead generation?
5 Aug
Are your lead gen efforts subpar? Try new tactics to beef up your strategy.
5 Aug
Focus your time on the lead quality to increase your chances of lead conversion.
10 Jan
Are you leveraging one of the top B2B content marketing tactics?
10 Jan
Relying only on traditional static calls-to-action is a missed opportunity for grabbing your viewer's attention.
10 Jan
White papers, while an older method, are effective for many reasons. On this post, we'll cover some tips for writing and marketing successful white papers.
10 Jan
Webinars are a proven tactic for generating leads, so here are a few tips to maximize them.
4 April
Case studies offer proof that your business knows its business, and that your products or services are effective.
10 Jan
The Contact Us page offers a huge opportunity to collect viewers' information, generating new leads.
10 Jan
Let's take a look at how to generate leads with Facebook and Instagram.
10 Jan
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Are newsletters becoming a thing of the past, or are they still relevant to your audience?
10 Jan
More than just a pop culture trend, memes can help your business stand out.
10 Jan
Let's take a look at how to generate leads with Twitter and LinkedIn...
10 Jan
In online marketing, thank you pages shouldn't be the end to a conversation, but the beginning...
10 Jan
More than just a popular fashion accessory, smart watches have become a tool to engage customers in a new way...
10 Jan
While everyone has his or her own approach and theory towards the perfect frequency, there really is no one-size-fits-all solution...
10 Jan
Gone are the days when we can just place any old ad in front of prospective customers.
Luckily, we now have the technology to track e-commerce behavior and disseminate helpful, relative content based on consumer behavior...
10 Jan
By now we all understand the importance of analytics when it comes to increasing your sales, boosting your ROI, and planning future marketing campaigns. But recently there has been a surge in the use of predictive technology to analyze…
10 Jan
With ever-expanding social channels, smart marketers are using look-alike modeling to reach larger audiences. Used to build bigger audiences from smaller segments, look-alike modeling utilizes data enrichment to match attributes of a current audience to…
10 Jan
Lead generation is simple, right? You want leads, so you create a strategy that will help you find contacts, connect with those contacts, and most importantly, build profitable relationships with them. But what happens when your plan doesn't seem…
10 Jan
Today's marketers are learning to reach people in entirely different ways than only a few years ago. But how do you figure out how to develop a comprehensive market strategy that maximizes social marketing opportunities with...
10 Jan
Today's marketers are learning to reach people in entirely different ways than only a few years ago. But how do you figure out how to develop a comprehensive market strategy that maximizes social marketing opportunities with...
10 Jan
Volumes are written about how to improve your email content. But a great place to start is your subject line. According to marketing advisors Convince & Convert, 35 percent of recipients open email based on the subject line alone...
10 Jan
We all have favorite brands—companies we love because of how they make us feel—that have created successful businesses on that very principle. Just take Starbucks for example. They've built a billion-dollar business on taking customer...
10 Jan
Segmenting your target audience into groups of people with similar characteristics is the key to getting to know what makes them tick so you can create relevant messages that speak to their specific challenges and goals. According to global...
10 Jan
Navigating the complicated and rapidly changing IT channel is no easy task, so leveraging a value proposition that showcases your innovative knowledge and comprehensive IT services is pivotal. So how do you know when you've hit the jackpot